Sunday, June 5, 2011

Nissan - Asymmetric Cube Concept



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Automakers have now started to integrate electric energy into their car concepts to a greater extent, in a positive response to the rising concern on global warming. Japanese automakers have started taking keen interest in the same. Most of them, including Toyota, Honda and Nissan have vehicles that capitalize on this noteworthy objective. Nissan’s dedication to cars, powered by clean electric energy, is best reflected in its new car concept, ‘THE CUBE’. The cube can be seen as a perfect example of a temporary interruption to those tension-releasing “slow cars” from Japan.

This concept car has an electric motor and lithium-ion batteries placed under the floor and seats. The most outstanding feature of the car is the absence of sharp edges due to the designer’s custom of a wavy design. The Cube is primarily known for its aesthetic appeal, wherein the rear window is cut asymmetrically to expand the rear view. The front side of the car is same as that of the other cars of Nissan but the rearside of the car is combined with the rear bumper. This has comprehensively helped Nissan to reduce its cost.

Nowadays a consumer expects more comfort along with all the latest technologies and electronic features embedded in a car. Thus, referring to the above-mentioned reason, the manufacturers of Cube have installed standard equipments like Bluetooth, browser, access and keyless start, and rear parking camera. The rear bench has three positions for adjusting the backrest recline. This backrest is available in four attractive colors such as military strategist, White pearl, turquoise sea and bitter chocolate. There is a wonderful concept in the design of Cube Interiors.

There is an indication that it will help depict the presence of Nissan throughout the world. This idea emerged by observing a droplet of water, by which the ‘ripple design’ came into existence. The interpretation is that, ‘The cube’ is a droplet of water sent from Japan that will spread all over the world. We can say that the model is very interesting and it realistically represents the spirit of the Japanese market.

The price of this car in India is Rs. 7, 06,500/- and in U.S. it is $15,700, which is vey less as compared to the features and the comfort that Cube offers. The customers can get a pleasing and comfort ambiance inside the car which each and every customer expects. Nowadays almost each and every automaker is trying to design their cars in eco-friendly manner or they comply with the latest emission norms. Nissan Cube uses electric energy due to which there are very little or no chances of pollution.

The other most outstanding advantage the Cube offers is its small size which I think is very important if we want to launch the car in the over-populated countries. Analyzing this innovative cube from both ergonomic and aesthetic points of view we conclude that we can design and manufacture this Cube on a large scale in the overpopulated and crowded countries like India, Japan, etc. 

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