Tuesday, February 22, 2011

JUVENILE NANOS CATCHING FIRE


Tata Nano was the much awaited car after its grand launch in India as well as its promotion in Geneva. Who on earth might have even sensed the fate of few of the Juvenile Nanos? Two brand new Tata Nano cars were reported to catch fire last month, and a few in the last year.
According to sources both the cars caught fire in a similar fashion that is, both lighted up from the rear portion where the engine is located. There was no harm caused to the drivers but both the cars were completely blistered. Also last year a few Nanos were reported to catch fire and the company attributed the blame to the faulty ignition switches. The problem arose due to faulty switch in the indicator stalk that controls the headlight and the windscreen wipers, as reported in the press (Source: The Hindu Business Line). Though the company announced that it had changed the vendor who supplied those parts, no action was taken to recall the cars and to investigate further into the matter. Such instances are regretful for a company which has bagged huge stakes in foreign auto making companies like the Range rover and the Jaguar. Moreover Tata Nano was the show-stopper in the Delhi auto show 2008. It caused a tremendous level of excitement with its launch and so did they sell above 50000 units of the car. However customers/consumers in India would obviously want to be assured of their car’s safety, reliability and stability or else they would refrain from the purchase.
Apart from the distribution of Nanos in the domestic market, Tata also has plans to go global with the world’s most inexpensive car by selling gasoline-engine Nanos in Europe by next year and in the US within the next 3 years. Considering its future plans it is advisable that Tata Motors take a deep look into this matter in order to create and maintain its goodwill in the domestic and foreign markets respectively

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